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Senior Manager, Genesis CRM & Customer Analytics

Company: Hyundai Motor America
Location: Fountain Valley
Posted on: March 26, 2020

Job Description:

At Genesis, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It's time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Purpose:

- Under the direction of the Head of Genesis Marketing Communications, the CRM and Customer Analytics Sr. Manager will be responsible for managing Genesis direct marketing (e-mail, direct mail), developing the next generation digital experience platform, and overseeing the health and performance of the Genesis marketing database.

Major Responsibilities:

- Provide strategic direction on direct marketing (CRM) campaigns, including campaign objectives, target audience, tone and messaging, branding and layout, deployment timing, A/B testing, etc. Actively align with and support all other marketing disciplines to develop 360-- integrated marketing campaigns.

- Lead development and implementation of next generation digital experience platform. Collaborate with IT and vendors on system architecture development, representing key business needs. Manage cloud-based CRM platform implementation, including development of customer journeys, e-mail templates and reports, and integration with website, social and digital advertising towards a fully personalized customer experience.

- Establish comprehensive CRM goals and benchmarks, track and analyze CRM campaign effectiveness, and spearhead ongoing optimization efforts.

- Lead predictive modeling efforts, evaluate current and new prospect list suppliers, and develop prospecting plans to meet Genesis sales and marketing goals.

- Act as a subject matter expert and point person on all Genesis internal and enterprise-wide data matters, including privacy and compliance. Propose and implement ongoing process improvements.

- Effectively coach, counsel, and develop team members. Utilize the diverse talents of the team by efficiently managing team members' time, materials, and budget, while focusing on the goals and vision of the company.

- Effectively manage vendors and agencies by setting goals, prioritizing projects, establishing ongoing communication, and maintaining deadlines in the face of high-pressure high-output business needs.

- Plan, allocate and track CRM department budget, ensuring maximum ROI.

- Ad-hoc assignments as directed by the Sr. Group Manager, Marketing.

Authority:

- Set CRM goals and objectives in support of overall Genesis sales and marketing objectives

- Manage activities and performance of agency partners

- Distribute CRM team members' workload

- Make decisions regarding new vendors and suppliers

- Manage CRM department budget and approve invoices

- Represent Genesis marketing in enterprise-wide data decisions

Education:

- Must have a Bachelor's degree.

- Master's degree a plus.

Related Experience:

- Eight years of experience of which at least three years of directly related experience in CRM with a detailed understanding of the overall marketing function.

-At least three years of experience with data analytics.

- Three or more years at managerial level.

- Experience in the Luxury segment and within automotive industry preferred.

- Advertising agency experience helpful.

Skill/Knowledge:

- Entrepreneurial spirit and creativity - both in campaign development and in seeking solutions to business challenges.

- Must be comfortable with and like working with data, including good understanding of segmentation, data modelling, and key marketing performance indicators.

- In-depth knowledge of Salesforce Marketing Cloud. Knowledge of other CRM technologies and platforms a plus.

- Ability to create and present executive facing presentations, to tell a compelling story with data.

- Diplomatic and collaborative attitude, team player able to motivate partners to meet and exceed business expectations.

Physical requirements:

- Normal office duties.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Keywords: Hyundai Motor America, Fountain Valley , Senior Manager, Genesis CRM & Customer Analytics, Executive , Fountain Valley, California

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