FountainValleyRecruiter Since 2001
the smart solution for Fountain Valley jobs

Senior Manager, Genesis CRM & Customer Analytics

Company: Hyundai Motor America
Location: Fountain Valley
Posted on: March 26, 2020

Job Description:

At Genesis, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It's time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.


- Under the direction of the Head of Genesis Marketing Communications, the CRM and Customer Analytics Sr. Manager will be responsible for managing Genesis direct marketing (e-mail, direct mail), developing the next generation digital experience platform, and overseeing the health and performance of the Genesis marketing database.

Major Responsibilities:

- Provide strategic direction on direct marketing (CRM) campaigns, including campaign objectives, target audience, tone and messaging, branding and layout, deployment timing, A/B testing, etc. Actively align with and support all other marketing disciplines to develop 360-- integrated marketing campaigns.

- Lead development and implementation of next generation digital experience platform. Collaborate with IT and vendors on system architecture development, representing key business needs. Manage cloud-based CRM platform implementation, including development of customer journeys, e-mail templates and reports, and integration with website, social and digital advertising towards a fully personalized customer experience.

- Establish comprehensive CRM goals and benchmarks, track and analyze CRM campaign effectiveness, and spearhead ongoing optimization efforts.

- Lead predictive modeling efforts, evaluate current and new prospect list suppliers, and develop prospecting plans to meet Genesis sales and marketing goals.

- Act as a subject matter expert and point person on all Genesis internal and enterprise-wide data matters, including privacy and compliance. Propose and implement ongoing process improvements.

- Effectively coach, counsel, and develop team members. Utilize the diverse talents of the team by efficiently managing team members' time, materials, and budget, while focusing on the goals and vision of the company.

- Effectively manage vendors and agencies by setting goals, prioritizing projects, establishing ongoing communication, and maintaining deadlines in the face of high-pressure high-output business needs.

- Plan, allocate and track CRM department budget, ensuring maximum ROI.

- Ad-hoc assignments as directed by the Sr. Group Manager, Marketing.


- Set CRM goals and objectives in support of overall Genesis sales and marketing objectives

- Manage activities and performance of agency partners

- Distribute CRM team members' workload

- Make decisions regarding new vendors and suppliers

- Manage CRM department budget and approve invoices

- Represent Genesis marketing in enterprise-wide data decisions


- Must have a Bachelor's degree.

- Master's degree a plus.

Related Experience:

- Eight years of experience of which at least three years of directly related experience in CRM with a detailed understanding of the overall marketing function.

-At least three years of experience with data analytics.

- Three or more years at managerial level.

- Experience in the Luxury segment and within automotive industry preferred.

- Advertising agency experience helpful.


- Entrepreneurial spirit and creativity - both in campaign development and in seeking solutions to business challenges.

- Must be comfortable with and like working with data, including good understanding of segmentation, data modelling, and key marketing performance indicators.

- In-depth knowledge of Salesforce Marketing Cloud. Knowledge of other CRM technologies and platforms a plus.

- Ability to create and present executive facing presentations, to tell a compelling story with data.

- Diplomatic and collaborative attitude, team player able to motivate partners to meet and exceed business expectations.

Physical requirements:

- Normal office duties.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Keywords: Hyundai Motor America, Fountain Valley , Senior Manager, Genesis CRM & Customer Analytics, Executive , Fountain Valley, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Vice President - Commercial Real Estate Broker
Description: TenantBase is looking to add an experienced Commercial Real Estate Broker to lead a tenant representation team in our Orange County Market. This person will manage and grow a local team built around your (more...)
Company: TenantBase
Location: Newport Beach
Posted on: 04/8/2020

11B Infantryman - Management Training
Description: The Infantry is the backbone of the Army. These Soldiers fill the literal boots on the ground who are responsible for taking or holding ground during any combat operation. You'll attack, repel, and capture (more...)
Company: Army National Guard
Location: El Cajon
Posted on: 04/8/2020

Manager Mechanical Engineering
Description: Northrop Grumman, Strategic Space Systems Division, is looking for you to join our team as a Department Manager for our Systems Integration, Test, and Evaluation SIT E directorate based in Redondo Beach, (more...)
Company: Northrop Grumman
Location: Redondo Beach
Posted on: 04/8/2020

Director-Clinical Services
Description: Job Details Company Overview ESSENTIAL FUNCTIONS: Direct and oversee program operations, including budget management, developing marketing plans and independent decision making for program requiring clinical (more...)
Company: Acadia Healthcare
Location: Newport Beach
Posted on: 04/8/2020

Senior Director, Employee Relations
Description: The Sr. Director, Employee Relations will guide the evolution of Activision Blizzard's global employee relations ER and investigations model. This newly formed center of expertise team will serve (more...)
Company: Activision
Location: Santa Monica
Posted on: 04/8/2020

Medical Director (Family / Internal Medicine) FQHC
Description: A Federally Qualified Health Center operating in Southwestern California is seeking an experienced Medical Director Full time, Monday-Friday, 8:00AM-4:30PM. The Medical Director assures the highest standard (more...)
Company: Olesky Associates
Location: La Mesa
Posted on: 04/8/2020

Program Manager
Description: Working within the Java Sales organization, plan and execute the business arrangements for consulting engagements for Java Engineering Services, an engineering team that provides professional services (more...)
Company: Oracle
Location: Santa Monica
Posted on: 04/8/2020

Sr. Director, Employee Relations
Description: Job Title:Sr. Director, Employee RelationsRequisition ID:R001279Job Description:Job Title: Sr. Director, Employee RelationsReporting To: VP, HR Operations br br Department: Human Resources br br (more...)
Company: Activision Publishing
Location: Santa Monica
Posted on: 04/8/2020

Manager, Business Analytics & Insights
Description: Manager, Business Analytics and Insights will play a critical role in developing sales force effectiveness content that will be used across the Sales organization to diagnose sales trends and deep dive (more...)
Company: Avanir Pharmaceuticals
Location: Aliso Viejo
Posted on: 04/8/2020

Facilities Manager
Description: Apply Description POSITION SUMMARY The Facilities Manager is responsible for the oversight and administration of all Bank properties, facilities, office service operations and maintenance. Works closely (more...)
Company: First Choice Bank
Location: Cerritos
Posted on: 04/8/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Fountain Valley RSS job feeds