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Assistant Manager, Media Strategy and Planning

Company: Volt
Location: Fountain Valley
Posted on: January 26, 2023

Job Description:

Volt has partnered with a leading automotive manufacturer in Fountain Valley to help identify an Assistant Manager of Media Strategy and Planning to start ASAP.

In this role you will support the day to day management of all National Brand paid media against company marketing objectives to increase brand awareness, increase consideration, improve perception and drive leads.

Specific duties:

  • Assist in day-to-day National and Regional media oversight and managing lifestyle media partnerships for all Company marketing campaigns, model launches/reveals and brand/title sponsorships.
  • Manage reliable and consistent media reporting with agency and internal team members to allow for quick and nimble media plan enhancements/optimizations due to ever-changing market trends and demands
  • Collaborate with agency and vendors in developing and carrying out effective communication goals, focusing on In-market and Regional strategies and tactics in order to deliver on marketing business objectives, ensure delivery dates and deadlines are met, as well as prioritizing projects and timelines based on business needs
  • Manage in-market/performance media by developing and implementing measured media plans with agency and vendors.
  • Owns development of paid media reporting (weekly/monthly/quarterly/campaign wrap), optimizations, KPIs and utilizes effective data analysis and insights: competitive, marketing mix model allocations, targeting (first and third party)
  • Coordinate with marketing stakeholders (i.e. Digital - social media/.com/CRM, Retail, PR, Brand, Experiential and Strategy teams) to ensure alignment and efficiency between content-development, earned media and paid media strategy across all tiers.
  • Assist in the coordination of media ATBs (authorization-to-buy/estimate), invoicing, tracking billing cycles, and assist in the management of contracts and overall annual media budget
  • Coordinate shared project materials across marketing teams, i.e. wrap reports, executive summaries, monthly activities
  • Collaborate and effectively communicate all activities and status of all projects across all relevant internal departments, regions, field staff, agency and vendors.
  • Escalate to appropriate managers when appropriate
  • Maintain awareness of current and changing market trends, consumer attitudes and opinions.Pay rate is up to $45/hr. Position is temporary for 6 months but offers a foot in the door of a company with lots of growth potential and room to move into new roles. Hours are full time, will be mostly remote but may require times for you to go into the office as well as train onsite so local candidates only will be considered.

    Preferred Experience:
    • Media Planner
    • Media Manager
    • Media MarketingTo apply, submit resume today.

      Job ID : 369971

Keywords: Volt, Fountain Valley , Assistant Manager, Media Strategy and Planning, Advertising , Fountain Valley, California

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